Ford hopes to have an ‘Edge’ over rivals with its all-new upscale SUV

Ford announces details of the Edge, its new upscale SUV.

Ford has just announced details of its all-new Ford Edge ‘upscale’ SUV which, the company promises, will deliver premium levels of comfort, sophisticated driver assistance features, and class-leading dynamics to greater numbers of customers in Europe’s best-selling vehicle segment.

This new flagship SUV in Europe is said to offer technologies including active noise control, which works like noise-cancelling headphones to counteract unwanted sound in the cabin; pre-collision assist with pedestrian detection, which can apply the brakes to avoid collisions with other vehicles or even pedestrians; and, Ford adaptive steering, which automatically adjusts the steering ratio according to speed to optimise manoeuvrability and precision.

Ford says the Edge sets new standards in its class for interior space; features high quality materials throughout the finely crafted interior; and offers comfort and convenience features including heated and cooled front seats and a panoramic roof.

Ford has developed the Edge to take the stress out of driving with sophisticated parking technologies that can locate and steer into or out of spaces hands-free; front wide-view camera technology that can see around corners even when drivers cannot; and standard intelligent all-wheel drive technology for optimised traction in slippery conditions.

Powerful and fuel efficient diesel engines that deliver 5.8 l/100 km (48.7 mpg), 149 g/km CO2 and up to 210 bhp make owning a large, upscale SUV more affordable than ever.

“The spacious and high-tech Ford Edge responds to our European customers’ demands for a more premium Ford SUV,” said Ciarán McMahon, chairman and managing director of Ford Ireland. “Offering cutting-edge style with commanding presence and high specification including Ford intelligent all-wheel drive, the Edge makes advanced technologies and premium quality more accessible to Europe’s growing numbers of SUV customers.”

Ford plans to sell more than 200,000 SUVs in Europe this year — a 200% increase compared to 2013. Consumer demand for SUVs is growing and last year the SUV segment became the best-selling segment in Europe for the first time with a 24% increase year-on-year. Registrations of vehicles in the Edge’s mid-size SUV segment grew 42% year-on-year.

The Ford Edge will arrive in Ireland in July and it will be sold in two series, both 5-door, Titanium and Sport.

Powertrains will be based around the 2.0 TDCi with outputs of 180 and 210PS manual and Powershift automatic transmissions with CO2 emissions of 149 and 152g/km.

Key features for the Edge Titanium series will include 19” alloys; front and rear parking sensors; hands-free power tailgate and keyfree system.

Pricing will start from €55,700 and we will have more details when the car arrives in Ireland.


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