Seat drives into SUV territory with the new Ateca

Seat has revealed details of the company’s first SUV model — the Ateca.

VW’s Spanish arm says the new car is a unique combination of distinctive design, dynamic driving fun, urban versatility, and compelling utility. It also promises the Ateca will be a value-for-money product, although we have not yet been given any idea of the pricing structure or when it will land in Ireland.

Seat does say advance sales will begin this spring and that the car will be available in a wide range of variants. The choice of powerful turbocharged TSI petrol and TDI diesel engines spans from 85 kW (115 bhp) to 140 kW (190 bhp), with either front-wheel or all-wheel drive, not to mention manual or dual-clutch DSG transmissions.

An extensive array of technology options will extend from full-LED headlamps through a broad portfolio of assistance systems, such as the innovative traffic jam assist and the new emergency assist, to a package of latest-generation infotainment systems with 8in touchscreens and Full Link connectivity. Three equipment lines offer colours and top-quality materials to suit every taste, the top-of-the-range being the Ateca XCellence.

According to Seat Ireland brand director Niall Phillips, the Ateca will mark the brand’s entry into a new segment and will set the standard in its class.

“The introduction of the Ateca comes at a time when the mid-size SUV segment has seen phenomenal growth, up 51% year to date compared to the same period in 2015, increasing its share of the total market from 16.7% to 19% which makes it one of the core segments, says Mr Philips.

“The announcement of the Ateca adds to what is already an extremely exciting time for the Seat brand as we’re currently in the process of rolling out a full re-brand of our dealerships to ensure that our 22 strong dealer network can offer an even better experience with greater choice to their customers.”

Oh, and just in case you were wondering, in keeping with Seat tradition, the Ateca derives its name from Spanish geography. The Ateca village lies in the west of Saragossa in the heart of the Iberian Peninsula.


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