New Seat Arona gets world-wide unveiling in Barcelona

The all-new Seat Arona got its world-wide unveiling in Barcelona this week.

The Arona will make its public debut at the Frankfurt International Motorshow in September and will arrive in Irieland in November.

Arona is the Spanish brand’s third new model release in 2017, after the upgraded Leon and the all-new Ibiza.

It is yet another addition to the Seat range in what is the company’s biggest product offensive ever, which also includes the Ateca and the upcoming large size SUV that will be released in 2018.

Arona is said to sit neatly within the SUV range as the younger brother in the family but is still a car which combines the advantages of its compact dimensions in the city with its crossover attributes.

An elegant, spacious, practical machine, Seat says it will be comfortable both in the normal Monday-to-Friday working week and adventurous, robust, sporty, and efficient at the weekend.

All of this is combined with applied safety and connectivity technology that is only seen in higher segments of the market, plus Seat’s undoubtedly attractive and distinct design.

“We at Seat are very persistent,” says company president Luca de Meo. “With our biggest product offensive, by the time the Large SUV reaches the market, Seat will have launched, on average, a new vehicle every six months in two and a half years.

The Arona is Seat’s first model in the A0 compact crossover segment — the fastest growing segment in Ireland.


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