VW has overtaken Toyota as the top selling brand in Ireland, as figures show sales of new cars were up 25% in the first half of the year compared to 2013.
The statistics from the CSO again make good reading as the recovery in the motor trade continues on the back of growing consumer confidence and the availability of finance.
Here are the headline figures:
- the number of new car licensed rose by 2.9% to 3,390 compared to June 2013
- used (imported) private cars were up 7.6% to 4,502 for the same period
- there were 62,280 new cars licensed in the year to the end of June 2014, a rise of 25.8% compared to the same period in 2013
- the number of new goods vehicles licensed in June 2014 was 1,101, up 47.8%
- the most makes by units sold in the first six months of the year are Volkswagen (7,558), Toyota (6,775), Ford (6,133) and Hyundai (5,084)
Meanwhile, at the luxury end of the global market, Audi A3 compact sedan and Mercedes-Benz’s top-of-the-line S-Class model helped the German companies narrow the sales gap with global luxury-car leader BMW in the first half of 2014.
Six-month sales by BMW’s exceeded Audi’s deliveries by 16,997 vehicles compared with a difference of 23,760 a year earlier. BMW’s lead over Mercedes shrank 6.3% to 102,827 cars. All three carmakers posted record deliveries for the period.
Audi has been renewing its A3 lineup since early 2013, and Mercedes has been offering a wider range of compacts in addition to the new S-Class version brought out a year ago. Both are pushing to overtake BMW in premium-car sales by the end of the decade.
BMW has responded with the 2-Series and 4-Series coupes and X4 sport-utility vehicle and is rolling out the plug-in i8, its first sports car in more than three decades.
Audi plans to introduce 17 new or revamped vehicles in 2014, including a remake of the TT sports car, to expand its lineup by 22% to 60 models by 2020. It’s targeting at least two million annual deliveries by then. Mercedes is working to roll out 30 models by the end of the decade, including a dozen all-new vehicles.
BMW’s first-half sales rose 10% to 886,347 vehicles, including a 7.3% gain in June.
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