McLaren set release date for ice driving experience

Pure McLaren has released the date for its new ice driving experience, which will take place in Finland.

Coming as the only ice driving programme in the world, where drivers will be able to get behind the wheel of McLaren’s Sports Series cars, it represents an incredible opportunity for those lucky enough to attend.

Taking place from January 15 to February 3, 2017, the event is for groups of up to 14 guests for a three-night stay. Not only reserved for current McLaren owners, the event is open to anyone.

A team of professional drivers will give those attending guidance on how to get the very best from the cars, showing them just how driving on snow and ice differs from conventional surfaces.

Not only will guests be able to test-drive the McLaren 570S, but they will also be treated to a variety of other experiences, such as a husky safari and snowmobile expedition. They’ll also stay in the famous Javri Lodge, which was the former home of the president of Finland.

Completely remote and isolated, the location provides the perfect setting to view the Northern Lights.

Of course, all of these experiences don’t come cheap. Prices for the event start at just under €14,000, though this includes transfers from to airport to the Javri Lodge, as well as winter wear for each person.


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