Mazda targets younger drivers with new compact SUV

MAZDA recorded a double digit sales hike in Europe in 2014 and on the basis of the raft of new vehicles it has in its’ line-up, 2015 looks like being even better for the Japanese company.

Here in Ireland Mazda’s sales graph has been showing a concerted upward trend in recent years and the addition of two new models in the coming months will further bolster performance.

The first — and most important of these in sales terms — will be the Mazda CX-3 which will go on sale here on June 1.

With an eight-strong model line-up priced from €20,695 to €31,595 (ex works), Mazda’s first small SUV promises to take the compact SUV sector by storm, combining as it does Mazda’s unique SKYACTIV technology and KODO: Soul of Motion design language.

With a choice of two petrol and six diesel variants, the all-new CX-3 comes with generous standard equipment and Mazda’s latest i-ACTIVSENSE safety systems. Executive models feature 16-inch alloy wheels, plus heated and power folding mirrors, while Executive SE models add rear privacy glass and front LED fog lights.

Stepping up to the high grade GT model, the CX-3’s unique nocturnal appearance is further enhanced by 18-inch Gun-metallic diamond-cut alloy wheels and chrome accent door sills wrap up the distinctive look.

From Executive, the CX-3 features a 7-inch colour touchscreen, DAB radio, Bluetooth and a multifunction steering wheel, while GT models up the technology with Bose surround sound, smart keyless entry and Mazda’s Active Driving Display head-up display system.

Executive SE models benefit from heated front seats, automatic climate control and rain-sensing wipers.

The CX-3 will also boast impressive safety equipment as well as stuff like a flexible cargo board boot floor, which can be lifted to provide a flat load space when the standard 60:40 split fold rear seats are tumbled.

Tony Howarth, Managing Director Mazda Ireland says the CX-3 is an exciting proposition for the brand as it enters a relatively young segment which is growing rapidly.

“The practicality of this fresh design combined with our new 1.5D SKYACTIV engine and high levels of standard equipment make this car an extremely attractive ownership proposition,” he commented.

The 1.5-litre diesel front-wheel drive models make up the majority of the range. With emissions of just 105g/km the front-wheel drive car has an official combined economy of 4.0l/100km (71mpg), with an unrivalled blend of performance and efficiency.

In the meantime, this year’s most anticipated sports car will be available in Ireland in August. Prices for the Mazda MX-5 will range from €27,995 to €29,995.

Mazda says that with a superior power to weight ratio, rear-wheel drive, perfect 50:50 weight distribution and more comfort and technology than ever before, the all-new MX-5 is a pure roadster.

It will be offered with a SKYACTIV-G petrol engine and generous standard equipment and new levels of safety technology.

The lightest MX-5 since the iconic original, the all-new Mazda MX-5 is shorter, lower and wider than the outgoing car, with the smallest overhangs and lowest centre of gravity yet.

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