Ciarán McMahon, chairman and managing director of Ford Ireland, has been named Business Person of the Month by Newstalk’s Down to Business.
Presenter Bobby Kerr said he and his fellow judges were impressed with the recently launched Unlearn Ford campaign, with its aim to make consumers think differently about Ford and its vehicles.
The judging panel cited Ford’s novel approach through the campaign in appealing to a new type of consumer who may not have considered Ford in the past.
“I am delighted to receive the Business Person of the Month accolade — it is a great recognition of our team effort in launching the Unlearn Ford campaign,” said Mr. McMahon.
“The new Ford positioning is about taking a fresh look at the familiar and anyone who takes a fresh look at Ford may be surprised by what they find.”
© Irish Examiner Ltd. All rights reserved