Fiat sales coup for well-known Cork dealership

Ann Marie Seaman of Seaman Motors at the official launch of Dan Seaman Motors as Cork's Fiat, Alfa Romeo and Chrysler Jeep main dealers, at their showrooms in Forge Hill, Cork. Photo: David Keane

A HUGE crowd turned out last week for the official announcement by Fiat Group Automobiles Ireland of the appointment of Dan Seaman Motors as sales and after sales partner in the south of Ireland.

Dan Seaman Motors will now be the exclusive retail agent for all Fiat Group brands in the Cork region, representing Fiat, Alfa Romeo, Chrysler, Jeep and Fiat Professional.

Dealer principal Dan Seaman said at the launch: “The Fiat brand is so far going very well for us and the growing 500 range is gaining much admiration locally. This is an exciting new venture for us, another milestone in our 44 years in the motor trade, and we look forward to the challenge of promoting and, of course, selling these exciting brands.

“I’d like to thank Fiat Group Automobiles Ireland for the opportunity and I look forward to being part of building its market share in Ireland.”

Fiat Ireland country director Gerry Clarke said to have an operation of the stature and reputation of Dan Seaman Motors in the dealer network is something of a coup.

“It is amongst the most respected and highly-regarded dealerships in the county and its facilities are truly first-rate. We have no doubt that with Dan Seaman Motors as our exclusive all-brand retail agent in Cork we will see a significant growth in our presence in the region. We want to thank Dan and his team for choosing Fiat Group Automobile and we look forward to a long and successful relationship.”

Meanwhile, and undoubtedly a boost for Dan Seaman Motors, will be a newly revamped Alfa Romeo range which was launched in Dublin this week.

New to the range is the magnificent 4C which is one of the most beautiful Alfas seen for many a year.

Designed and engineered by Alfa Romeo and built at the Maserati plant in Modena, the mid-engined Alfa Romeo 4C employs the latest technologies of Alfa Romeo’s newest models: The new, all-aluminium 1750 cc turbo petrol engine; the latest-generation Alfa TCT dry twin clutch transmission.

Carbon-fibre was chosen for the one-piece monocoque due to its high levels of structural rigidity and exceptionally low weight — just 65kg — and is built using sophisticated Formula 1-derived technologies, evolved especially for Alfa Romeo for series production of up to 1,000 units per year. SMC (Sheet Moulding Compound), which is lighter than both steel and aluminium, is used for the bodywork, while even the thickness of the glass has been slimmed down by 15% to help reduce the Alfa Romeo 4C’s overall weight.

Power comes courtesy of a new four-cylinder turbo engine which, thanks to its aluminium block, is 22kg lighter than the engine that powers the outgoing Alfa Romeo Giulietta Cloverleaf. Turbo-charged and with direct injection, this new1750 Turbo Petrol unit sets new torque and specific power records for this size of engine, at over 200 Nm- and 137 bhp-per-litre respectively.

Its maximum power output is 240 bhp at 6,000 rpm while its maximum torque output is 350 Nm, available between 2,100 and 4,000 rpm. To underline the flexible nature of this new engine, just 80% of its torque is available from just 1,800 rpm.

The Alfa Romeo 4C is on sale in Ireland from €69,900. There is only one specification for the Alfa Romeo 4C but comprehensive optional equipment is offered, including a stiffer “Racing” suspension, larger 18- and 19-inch wheels with Pirelli AR Racing tyres and a sports exhaust system.

Elsewhere revised versions of the MiTo and the Giulietta are also on sale.


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