DS celebrating 60 years

Newly-created car brand DS is building an exclusive range of ‘1955 Edition’ models to mark the 60th anniversary of the original DS.

After ditching its direct relationship to parent company Citroen, DS is set to build just 1955 special DS 3 and DS 3 Cabrio models alongside 955 DS 4s and 955 DS 5s, split across all its markets globally, making them almost certainly a very rare spot in Ireland.

In a statement, DS said: “The very first DS, which appeared at the 1955 Paris Motor Show, became a legend in its own time and was a major milestone in 20th Century automotive history.

“Sixty years on, the DS brand has been founded to perpetuate the revolutionary spirit of this mythical car and to renew the tradition of French premium vehicles.” DS CEO Yves Bonnefont is quoted as adding: “To build today’s DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design.

“Specifically, today’s DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance.” The quartet of models will go on show at Paris’ Tuileries Garden, with numbers allocated to UK showrooms according to demand.

The 955 DS 5 ‘1955s’ will be among the first of the updated model to leave the factory.

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