New French President Emmanuel Macron chose to ride in the all-new DS 7 Crossback, the very latest model of DS automobiles that was revealed just two months ago, for his inaugural journey to the Elysée Palace.
His ‘Presidential’ DS 7 Crossback had been specially-personalised with an opening roof so the president can greet the French crowd on the Champs-Elysées.
The DS brand says it is proud that DS 7 Crossback was chosen by the new French president and that the car was driven for the first time in public on an official ceremony just a few months before its launch.
With this historical moment, the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, is pursuing the tradition of being the official car manufacturer of the French presidency.
DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the Fifth Republic.
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