Interesting times in the motoring business.
Following on from the Peugeot takeover of Opel, Matthias Muller, chief executive of Volkswagen, Bernhard Maier, chief executive of Skoda Auto and Gunther Butschek, chief executive and managing director of Tata Motors, have signed a memorandum of understanding which forms the basis for exploring long-term strategic co-operation in clearly defined fields.
The goal of the strategic alliance is to bundle the expertise of both car manufacturers with a view to jointly developing vehicle components and possibly also vehicle concepts.
For the Volkswagen Group, the signing of the memorandum with Tata Motors marks a further trailblazing step in the context of ‘TOGETHER — Strategy 2025’. Under the terms of the memorandum, the Volkswagen Group and Tata Motors will explore possibilities for a strategic partnership in India.
In order to share responsibility among the Volkswagen Group brands, Skoda Auto is to lead the project. The first step will address topics such as the application of specific market knowledge as well as local development expertise. In the long term, the Volkswagen Group is looking to further expand its product portfolio in the fast-growing emerging markets.
“Our aim with the envisaged strategic partnership with Tata Motors is to lay the foundations in the group and the brands that will enable us to offer customer-oriented mobility solutions in the emerging, fast-growing automobile markets, as elsewhere.
“By offering the appropriate products we intend to achieve sustainable and profitable growth in very different parts of the world. That is why we are systematically pursuing our regional growth strategy.” said Matthias Muller, Volkswagen chief executive.
Gunter Butschek of Tata Motors said: “We are delighted to announce our potential co-operation with Volkswagen Group and Skoda. We strongly believe that both the companies, by working together, can leverage from each other’s strengths to create synergies and develop smart innovative solutions for the Indian and overseas market.
“This is in alignment with Tata Motors’ efforts to make itself ‘FutuReady’ by embracing new technologies, fostering higher platform efficiency and offering solutions that connect with the aspirations of our customers.”
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