Car of the Year snagged by Peugeot 3008

The new Peugeot 3008, which we featured here at Examiner Motoring recently, has been named the 2017 Car of the Year in what was a surprisingly close contest.

The new 3008 was awarded a total of 319 points by the 58 voting journalists, ahead of the Alfa Romeo Giulia, which scored 296 points.

Indeed, these two finished well clear of the Mercedes E-Class which got 197 points, the Volvo S90/V90 which scored 172, the Citroen C3 which clocked up 166 points, the Toyota C-HR which got 165 points and the Nissan Micra which got 135 points.

The judging panel, comprising 58 European journalists, acclaimed the style, interior design, and performance of the 3008, making it the fifth Peugeot to claim the prize and the first ever SUV to nail it.

This prestigious trophy joins the 20 other international prizes the new Peugeot 3008 has already won.

The new Peugeot has, since launch in October, aimed to become a major contender in the compact SUV category. To date, in Europe alone, nearly 100,000 customers have placed orders with 84% choosing level three Allure, GT Line, or GT trims, contributing to the move upmarket of the Lion brand.

The new Peugeot 3008 is the first SUV winner since the creation of the trophy in 1964. It is also the fifth Peugeot vehicle named Car of the Year, following the 308 in 2014, the 307 in 2002, the 405 in 1988, and the 504 in 1969.

“I am particularly proud and very pleased that the new Peugeot 3008 has won the 2017 Car of the Year prize. This trophy is the culmination of five years of incredible work by the brand’s teams and our group,” said Peugeot chief executive Jean-Philippe Imparato.


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