In a visitor attitude survey carried out by Fáilte Ireland in 2010, 20% of overseas visitors said their holiday decisions were influenced by film and television. Film tourism, or “set-jetting”, has become big business by raising the awareness of previously little known tourist destinations, and prompting a surge of visitors to their locations.
FRANK GILES, an editor of The Sunday Times during the ’80s wrote: “The welcome at Russborough was invariably warm. Alfred and Clem, warned no doubt by the sound of the Jaguar’s tyres on the gravel, would be at the ready in the great hall, genuinely delighted by the sight of their guests.”
One man’s blessing is another man’s curse. Some might feel that owning a heritage structure can be a bit of thorn in the side, but it can actually give you your livelihood — if you’ve ever been to Powerscourt House in Wicklow on a sunny summer Sunday you can hardly get in the gate with the droves of people flocking to appreciate some of Ireland’s heritage.