Without doubt the Focus range is the foundation stone upon which the current Ford model line-up stands. Ably helped by the Fiesta in cornering a large slice of market share, the Focus is — and has been — a car which has stood the test of time since we first saw it in 1998 and through three generations since.
THE first phase of a significant €15million motor trade investment on Cork city’s Bandon Road opens next week, indicative of the recovery in the Irish economy, the motor trade and a forerunner of other developments to follow on Cork’s western fringes.
Time was when the micro-mini segment was populated with cars which between them were equipped with little more technology as could be seen on, say, a wheelbarrow. Dodgy plastics, terrible seats, appalling designs, poor chassis, and absolutely no kit was the order of the day.
There was a time not so long ago when Hyundai’s marketing thrust here in Ireland was based on the premise that the Korean marque was ‘Ireland’s fastest growing car brand’ and a very neat little tag line it was, adding weight and substance to otherwise bland advertising.
Some time ago I got a phone call from a reader who was torn between buying a Hyundai i40 and the Kia Optima and he was quite startled when I responded to his inquiry as to which he should purchase by immediately plumping for the Hyundai, writes Declan Colley
There can be little doubting about Kia’s ambitious nature right now. The Korean company — a sister brand to Hyundai, remember — has made massive strides since the days when it pedalled fairly grim family-oriented hatchbacks and saloons, as well as a couple of faux 4x4 jobbies.
To the end of February Kia lay in 10th place on the Irish new car sales charts with a total of 1,972 units registered and a market share of 4.32%. It was not a bad performance, but not quite up to that of sister company Hyundai, which ratcheted up some 4,199 units and a market share of 9.19%.