It may have been a washout summer but business interests in Waterford’s premier beach town, Tramore, are finding that visitors’ willingness to spend is benefiting the town’s tourist trade, writes Sean O’ Riordan
For any business, customer loyalty is vital, particularly during a summer routinely described as a washout. However, as discovered, one West Cork town is ensuring rain is not a spoiler by offering visitors more cultural events and a greater choice of eateries
ELDERLY women with cameras at the ready jostled for position, giddy school girls stood on bins and school-bags, toddlers on shoulders had a bird’s eye view — and some well-seasoned voyeurs had even thought to bring step ladders or stools. Everyone wanted to see the Queen.