Luca de Meo is not necessarily a man many people in this part of the world have heard of or know anything about. But, as president of Seat since 2015, the Milan-born 53-year-old is one of the more interesting automotive bosses around and he is also a gentleman whose stock is rising considerably right now.
THE cultural impact of the legendary mock rockumentary This Is Spinal Tap has been exemplified by the phrase “these go to 11” which emerged in a scene where the unfailingly dim guitar player, Nigel Tufnel (played by Christopher Guest), gives a tour of his stage equipment to the director of the movie, Marti DiBergi (the wonderful Rob Reiner).
It is an appropriate time, I suppose, to be writing about Volkswagen as just last week the Germany Federal Motor Transport Authority (KBA) approved the technical solutions for over 800,000 vehicles affected by what Volkswagen describes whimsically as the “diesel issues,”
ALTHOUGH still regarded by many as pretty much the poor relation in terms of the VW Group, Seat has been one of the slow burning improvers across Europe in numbers of cars sold and the brand is slowly building the sort of popularity which can only bode well for its future.