Ruth Bailey’s working life as director of product strategy, GloHealth.
As soon as I wake up, I automatically check GloHealth’s sales and renewals numbers from the day before, which are delivered to my phone overnight. I also scan my emails for anything urgent. I then get my two children (ages four and two) up and dressed, start the breakfast, organise lunches and get out the door.
The commute to GloHealth’s headquarters in Sandyford is the only part of the day that I am alone and I use it to mentally plan out my day. My role is very diverse with responsibility for product strategy and customer retention and loyalty. I’ve been with GloHealth since we began three years ago and I am very proud of our ‘customer champion’ strategy, which has seen us secure more than 120,000 customers.
I like being at my desk early as it’s quiet and I can work through emails before the day gets going.
If I’m in the office, there are usually various morning meetings with management, agencies and corporate partners.
Another priority is to catch up with the commercial team to find out how things are going in our various sales channels; particularly if there are any interesting trends we need explore and develop.
The focus in the afternoon is on product development. My team is tasked with developing health insurance products that meet our customers’ needs and are innovative. An essential part of the process is input from our customer research agency.
I join a management meeting regarding our sponsorship of Athletics Ireland. As a company, we’re committed to promoting health and this sponsorship is an excellent platform for that message.
I jot down a priority ‘to do’ list for the evening / next morning and I try to get home to be with my children before they go to bed. Mobile technology is great as I can stay connected to the business for urgent issues while spending quality time with my family.
The kids will be tucked up in bed, so usually I logon to close emails, finish any reports, presentations, updates etc. needed for the following day. I find an hour of quiet time on my own at night is worth three hours during the day in the office, as there are no interruptions!
*Ruth Bailey is director of product strategy, GloHealth
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