Online lives: Meet Sinead Cady aka TheMakeupChair

Cork-based beauty vlogger Sinead Cady overcame her anxiety, quit college and, in 2010, developed a successful YouTube channel which today has almost one million subscribers and over 100 million views, and she hasn’t looked back since.

Sinead, who is better known to many as TheMakeupChair, says a combination of luck and timing helped to ensure her videos became hugely successful.

“I started it when I was in college, it took about a year for things to take off and then they really took off but I was just one of the lucky ones, honestly,” she said. “Back then you had to apply to become a YouTube partner so you could start making any money, and sponsorship deals were pretty non-existent for Irish YouTubers, so I was doing it for free for a long time. Now it’s a different ballgame.

“When I was accepted into the YouTube partner programme it couldn’t have happened at a better time for me. I had just gone back to college to continue studying but my anxiety had become overwhelming and I couldn’t breathe some days when I was in class, so I quit college and put my all into YouTube and it paid off. I was lucky that everyone around me was so supportive, really, I couldn’t have done it without them.”

She says her huge number of followers and viewers “honestly blows my mind.”

Sinead, who is originally from Oldham, has lived in Ireland for most of her life. She says when she began making videos she never expected it would become her career. “I kind of fell into the world of blogging/vlogging by accident,” she said.

“I didn’t set out to create a business. I actually only started to get into studying makeup but it’s my full-time job now.”

Sinead has had some run-ins with online ‘trolls’, but they haven’t turned her off social media and YouTube.

“You can’t control what is said online. People make up stories about you and post things that can hurt deeply. When people make assumptions about you without even knowing you, that’s hard to deal with. I’ve learnt to be pretty private now but I have met amazing people through YouTube they make it worth it.”

She encourages anyone considering becoming a YouTuber or blogger to be true to themselves.

“Be yourself. The world of blogging has become a copycat world but the more new people we have sharing a different style and approach to things, the better things will become,” she said. “Don’t try to be someone else, just be you and share your passion.”


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