Online Lives: Meet fashion blogger Emer Rutherford

Emer Rutherford has turned her passion for fashion into a hugely popular blog,, and has almost 100,000 followers on Facebook and Instagram, writes Denise O'Donoghue. 

“I’m very proud of my ‘blogging journey’. It’s been a lot of hard work but I wouldn’t change it for the world,” she said.

Emer, 21, who is going into her final year of college, started blogging after

“I started blogging when I finished secondary school because English was my favourite subject and since I was going into a computer course in college I knew I wouldn’t get the chance to do much writing. I loved writing opinion pieces and my English teacher (Hi Fintan) actually made us write blog posts which I think was brilliant practice.”

Emer writes about fashion, beauty and travel, but she also enjoys photography and technology.

“I really love tech which is something a lot of people who follow my blog don’t know about me. Obviously, I’m also completely fashion-obsessed and I really love photography too so they go hand in hand with the blog.”

The best part of blogging for Emer is the friends she has made along the way.

“I think it’s amazing that there are all of these people who care enough about my opinion to follow me. I try to use that reach to make a positive impact so I’ll often chat about mental health on Snapchat.

“Just the other day before the Leaving Cert results were out, I shared my experience of getting my results in the hope that it might help anyone who was feeling a little stressed and I had so many messages thanking me for being so honest and open. I think having that personal relationship with my followers is important. We are all only human after all.”

As well as her online followers, Emer speaks highly of the Irish blogging community too.


“The blogging community here is so supportive. I’ve been lucky enough to make some life long friends who are just amazing. Blogging in Ireland is also still a relatively small community so everyone knows everyone and going to events often feels like a big reunion.”

There have been some challenges along the way, and Emer has learned to look past critics.

“The most difficult part of blogging for me has been to understand and accept that some people just won’t like you or what you do no matter what and you can’t let that affect you too much. You definitely have to grow a thick skin but I think as long as you’re doing something you love, it doesn’t really matter what anyone else’s opinion is.”


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