THE BEAUTIFUL Cheryl Cole purrs Geordie-style “Becos ahm weeeeth et,” as she tosses her mane in the TV spots for L’Oréal Paris’ Elvive Full Restore 5.
It’s a mantra we’ve come to expect dripping from the lips of the brand’s many celebrity ambassadors.
While L’Oréal Paris are masters of the celebrity hook-up, other brands are nearly as good: Rimmel’s got Kate Moss who fronts several of its make-up lines, including her own lipstick collection. Charlize Theron is absolutely smokin’ hot as the face of Dior’s J’Adore fragrance, and Balenciaga recently signed girl-of-the-moment and Twilight star Kristen Stewart, to front the forthcoming Flora Botanica perfume.
Beauty blogs and Twitter feeds lit up with controversy over the ad campaign, featuring Stewart in a typically awkward pose, weeks before she hit the headlines for all the wrong reasons. “I think that’s kind of perfect for this particular ad,” Robert Pattinson’s ex told fashion industry source WWD.
“Usually, a fragrance ad would definitely be (sexy). When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable’.” We think her most recent beau, Snow White director Rupert Sanders, would agree.
Of course this is all meant to make us splash the cash in order to ape our idols, but do we believe it? Certainly Liv Tyler’s turn as the mane of Pantene doesn’t appear to have been 100 per cent successful. She sounds a little depressed about it all. “Look what I put my hair through,” moans Liv in the ad. And no, we probably don’t believe that it was supermarket haircare for under a fiver that came to the rescue.
When stars and celebrities are off the big beauty brand payroll and under their own steam, here’s what they use on their famous faces.
Her Twitter account @MarianKeyes is a must-follow and Keyes is a bit of a beauty buff, recently taking to her feed to tell her 17,000 followers of her love of Clinique’s Chubby Sticks, €19 each.
It’s the kind of endorsement brands can only dream of, with the writer enthusing on her website, “They’re sort of a lipstick, a moisturising balm and a gloss all in one and the colours and texture are SENSATIONAL. My favourite is Chunky Cherry.”
On her own time, the Call My Name singer uses Benefit Bronzings, €33, to tame her perfectly groomed brows into submission and we’re reliably informed that she’s a bit of a budget babe too, picking Sudocrem, €2.15, as one of her must-haves.
Westlife’s Mark Feehily was recently spotted in the Body Shop’s Sligo branch where he snapped up some bits and pieces. The down-low? He took away Moringa Body Lotion, €13.95 and Body Butter, €18.95, plus a Rose Oil Hand Cream, €16.95 and an Almond Oil Cuticle Pen, €12.50.
When it comes to affordable beauty buys, this star is one of the most frugal around. She’s gone on record with her love of Neutrogena’s budget cleansing bar — a stateside buy — as well as Cetaphil cleanser, €14.86. Aniston also likes natural beauty picks like Dr Hauschka’s Moisturising Day Cream, €40.95.
Sticking to a tried-and-trusted beauty formula, Kardashian rarely makes a misstep. Sally Hansen Airbrush Legs, €13.95, is apparently a must-have for Kim, who uses this spray-on leg make-up religiously. Nars is a brand she trusts for make-up, choosing its Turkish Delight Lip Gloss, €25 and Belle De Jour Lipstick, €25, for her signature lip look.
Regularly making best-dressed lists thanks to her clever fashion sense, Alba (right) has got some smart beauty tricks too. The budget-priced Johnson’s Baby Oil, €1.48, is one of her favourites and here’s how she uses it: Alba mixes a pea-sized amount in with her body moisturiser to give her body a subtle glow and some extra moisture.
The face of luxury cosmetics line Dolce and Gabbana, Johansson cuts a sultry dash in the brand’s advertising. But off-screen it’s a different matter: she scrubs up with Kiehl’s Bath and Shower Liquid Body Cleanser in grapefruit, €17, and she’s a Benefit fan too, brushing on Bad Gal Lash mascara, €22.50.
A fan of UK polish brand Ciaté, Adele wore its sparkly, glitter-shot shade Jewel, €10.50, to this year’s Grammy awards. When it comes to skin, she likes natural picks, choosing Weleda’s Skin Food, €6.25.
She might declare in Olay ads that she’s found the one and that “most of the time I like to have as many options as possible except when it comes to skincare,” but it turns out that Thandie Newton might have to revise that a little because she’s apparently quite the fan of Clarins’ Cleansing Milk With Gentian for combination and oily skin, €19.83. Whoops!
Hipster T4 presenter Jameela Jamil is a huge fan of Bobbi Brown’s Bronzing Powder, €32, and enthuses, “I feel literally NAKED without golden light bronzing powder, there isn’t a shade it doesn’t suit.” We feel the same: this is the brand’s best-selling product in Ireland.
When she was spotted buying Nivea Visage Pure and Natural Moisturising Day Cream, €8.99, it was front-page news. On her wedding day, she wore Illuminum’s White Gardenia Petals EDP, from £70/€90, and she’s also a fan of Lancôme products, plumping for the brand’s Hydra Zen Moisturiser, €50.32, Art Liner, €27.42, and Hypnôse mascara, €25.92.
Occasionally tweeting picks on @victoriabeckham to her four million followers, Beckham is a fan of high-end spends, admitting to a love of Yves Saint Laurent. She likes the brand’s Touche Eclat, €35.58, and said of the company’s Rouge Pure Shine lipstick, €30.50, “the perfect lipstick ... YSL rouge, pure shine lipstick with SPF 15.”
Whitmore is the face of RoC’s Hydra range, but it’s to a rival brand she turns when she wants a beauty boost. “Being a pale Irish lady on TV, there’s nothing like a bit of Rimmel’s Sunshimmer Bronzing Compact Powder, €7.35, to make me look ‘not dead’,” she reveals. “I absolutely love this product.”
Rochelle Wiseman of girl band The Saturdays has been checking out Sleep Rollers, €20.99 for 20. Soft, squishy tubes for use at night to give a bouncy mane the next day. What does Wiseman reckon? “I think that Sleep Rollers are the best invention,” she gushes.