The lash effect


Next season’s make up trends are firmly focused on the eyes. Zoe Clark creates the latest looks from Lancôme.

HE’S done Kate Middleton’s make up, so when Lancôme Elite Make-Up Artist Marc Sinclair tells you it’ll be all about the eyes for A/W 2014, you’d better believe it.

Metallics, block colours, experimental eyeliner and chic, fanned-out lashes are your key make-up looks for the season ahead.

And to put the focus firmly on the lids, lips and skin will be utterly neutral.

The lash effect

Graphic Eyeliner

“Skin will be nude, with very cool tones and no blusher, after our sun-kissed, contoured summer,” says Sinclair. We’ll also say farewell to summer’s candy pop lips. Even the eyebrows will be left untouched — blunt, boyish brows will rule next season, a slick of clear gloss is all you need to keep them in place.

It’ll be pared back beauty everywhere — except for the eyes.

Perfect timing, then, for the launch of Lancôme’s brand-new, highly-anticipated mascara, Grandiose. The brand already leads the way with mascara courtesy of Hypnôse — one sells 10 seconds across the world.

The lash effect

All about the lashes

Grandiose — launched this week in Brown Thomas and nationwide on August 1 — is all about easy self-application, courtesy of the swan-shaped curve of the wand. Beauty editors have been singing its praises and make-up artists are stocking it in their kits.

The fake effect is out for A/W 14 so put away the false lashes, advises Sinclair. Instead, concentrate on enhancing the lashes you have.

“It’s all about volume — fanned-out, chic lashes,” says Sinclair.

“For the best application, divide the eye in three, outer, middle and inner. That way you can be sure you get every single lash. Get right into the root — Grandiose really helps you reach the hard-to-get-at lashes. Two coats would be good for day wear, and apply a further one or two for a night out.”

The lash effect

Block colour

As for the trends — not brave enough for the block colour look? Don’t want to embrace the new obsession with 80s icy blue? Then use a coloured blue liner to make the eye pop, advises Sinclair. That way you’re hitting two trends in one — graphic eyeliner and colour flash.

Lancôme, a brand usually associated with mums, is very much changing direction. Now they are appealing to daughters too — evident by their latest choice of on-trend models (Emma Watson and Lupita Nyong’o) and the experimental looks unveiled here in our exclusive shoot.


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