Trend of the week: The day dress


Multi-tasking is part of the female DNA. It makes sense therefore that our clothes do the same.

Enter the day dress – a simple garment capable of radical transformation with little effort.

From the stylish simplicity of COS and Irish brand Lennon Courtney to the iconic frock brokers Diane Von Furstenberg and Roksanda Ilincic; today’s dress makes a statement ever so discretely.

Add a shirt and jacket for the office; accessorise with a fire engine red lip and 6-inch heels for cocktail hour or do brunch with ballet pumps and a cardigan.

It’s that easy. What’s not to love?


Layer a white shirt under a simple shift for boardroom chic. Swap for

jewellery and heels for that desk to dinner dash.

Big on comfort? Opt for dresses with stretch like those offered by COS and Lennon Courtney.

Segue from am to pm by swapping the belt on a tie waist dress for a bejewelled alternative. Pear-shaped? Opt for fit and flare ‘bell’ shapes that skim the hips and draw attention to the waist.

Belly bulge? Some mid-placed ruching should do the trick.


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