Street trend: Jo King

Age: 34
Occupation: Fashion designer

From: Cork

What are you wearing? I’m wearing a coat (€325) and tunic dress (€180) by my own brand Jo.King, a bag (€100) from The Cobbler Leather Shop and Firetrap boots (€69.99).

Describe your style in three words?

Tailored, retro, chic.

How long does it take you to get dressed in the morning?

35-40 minutes.

Fashion or function – which word best describes your attitude to clothes and why?

I tend to mix fashion with function. I prefer a more balanced approach. As a business owner dressing well is important but also because dressing well has the power to make you feel fantastic which influences your entire day.

What’s your biggest source of style inspiration?

At present 60s bad girl-meets-40s chic but I would have to say my biggest source of style inspiration was my mother. Her classic style and art of tailoring was impeccable. She had this kind of effortless taste that simply could not be mirrored or bought, only to be admired.

What do you think of Irish street style?

It has come on immensely. The weather dictates a lot, of course. I notice that when the weather gets good, the style stakes are turned up a few notches.

Where do you like to shop?

I mostly wear my own label now so I’m not not a big shopper but I do believe very much in supporting Irish and local where we can. Cork has grown into a little style haven which is wonderful, especially on the vintage side of things, you can pick up amazing treats once you have rooted out the hot spots.

Who or what is Ireland’s greatest undiscovered gem?

Inishturk Island off the coast of Co Mayo to me is Ireland’s greatest gem.

Why does your style/outfit work?

It’s chic, tailored and comfortable. Put simply, if I dress smart; I feel smart which is the perfect way to face a busy day of clients ahead.


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