Autonomy of a look: Oliver Proudlock, founder and fashion designer at Serge DeNimes

Oliver Proudlock, founder and fashion designer at Serge DeNimes, and Made in Chelsea alum proves the (handsome) devil is in the detail. Let’s see how he keeps it real.

DENIM DAZE

Autonomy of a look: Oliver Proudlock, founder and fashion designer at Serge DeNimes

A wardrobe essential, Proudlock proves the denim jacket’s inimitable versatility with some canny layering nous. Two-buttoned, worn oh-so-casually but executed like a pro. Top marks, mate. Denim jacket, Zara, €49.95

IN THE FRAME

Autonomy of a look: Oliver Proudlock, founder and fashion designer at Serge DeNimes

Looking to create a signature? It’s all about the detail as Mr P’s trademark frames attest. Tortoiseshell glasses, Zara, €25.95

SURE FOOTED

Autonomy of a look: Oliver Proudlock, founder and fashion designer at Serge DeNimes

Heritage, purpose-built work boots give a lived-in, love-worn edge to a very polished chap. These Red Wing beauties are relentlessly good value. Buy them now, have them forever. Red Wing 6-inch moc toe leather boots, Asos, €336.61


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