From BB creams to serums, the next generation of hair products use skincare principles to create hair styling solutions. Katie Wright investigates the latest trend.
CLEANSE, tone, moisturise has been the undisputed skincare mantra for decades, but have you ever thought of applying the same principles to your hair?
The latest wave of tress treatments and styling products are urging us to do just that.
“Hair and skin have very similar properties, which can be treated and maintained to look healthy and youthful through a proven regime,” says Derry Moody, director of education at Revolution Hair Concepts.
But aren’t skin and hair very different entities?
“Skin is keratin and so is hair,” explains Kevin Mancuso, global creative director at Nexxus haircare.
“The key difference is that although skin is biologically active and hair is not active, these products are working from the outside in, as opposed to the inside out.”
Get ready to revamp your hair regime with these skin- inspired hair helpers...
Not just a fancy name for shampoo, hair cleansers are designed to refresh locks in between washes.
* Sachajuan Cleansing Cream, €38 plus P&P, is applied to wet hair like conditioner — it doesn’t lather— then rinsed. Algae extract nourishes, while vegetable oils add shine ( www.spacenk.com ; available September).
* Kérastase Discipline Bain, Fluidealiste Smooth-in- Motion Shampoo 250ml, €19, delivers all the benefits of a hair cleanser with just the right amount of lather, leaving hair silky soft and super clean. One of the best products on the market. ( www.petermark.ie )
: Unlike make-up primers that sit on top of the skin to create a smooth surface, hair primers are alcohol-based sprays that soak into the follicle, leaving tresses ready to take on styling products.
* Try John Frieda Frizz-Ease Forever Smooth Anti-Frizz Primer, €13.99, for coarse hair with a mind of its own or Pantene Paltinia Hair Strengthening Primer, €20.99 ( www.boots.ie ), which targets the scalp too, fortifying each strand from the root.
Like the pre-moisturising step for your face, serums deliver repairing actives to your locks to leave them shiny and nourished.
Ojon Damage Reverse Restorative Hair Serum, €31.50 is a lightweight formula containing a blend of natural shine-enhancing oils, best used on dry hair ( www.boots.ie )
* Nexxus Nutritive Encapsulate Serum, £35 (www.selfridges.com plus P&P), contains beads of conditioning oil that burst when you smooth it through your hair and can be applied to a dry or wet barnet.
Parched locks need extra care, which is where moisturisers come in, be they in-shower treatments or pre- styling products.
* TRESemmé Oleo Radiance Oil Elixir 100ml, €7.99, is a blend of Argan and almond oils, that promises to leave hair feather light and smooth. Apply to wet hair.
* Salon Science Cellutensive Masque PhytoCellTec Swiss Apple 150ml, €27.50, is an anti-ageing treatment with plant stem cells, keratine and wheat protein to hold back the years by improving hair health and strength.
BB or blemish balm creams have been phenomenally popular since they arrived in Europe from Asia, and now almost every major brand has a version.
Obviously, hair doesn’t get blemishes, but BB styling creams perform a similar multi- tasking use by smoothing cuticles, taming frizz and protecting against heat damage, so they can be used on damp or dry hair.
* Schwarzkopf Essence ULTÎME Omega Repair Beauty Balm 100ml €7.99, works well on damaged hair, while Wella Eimi Perfect Me Lightweight BB Lotion, €13.20 ( www.lookfantastic.com , free P&P), is ideal for finer textures.
* Dove Advanced Hair Youthful Vitality Hair BB Cream, €9.99, is formulated with a UV filter for mature hair types ( www.boots.ie ).
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