It was the kind of announcement with which Aunt Pippa’s taut tush could never compete.
It even knocked North West slightly south.
Yes, after days of waiting, the world’s second most famous half-blood prince arrived, sending production of royal souvenirs into overdrive and prompting the kind of flag-waving only seen here on All Ireland Final day.
At approximately 8.30pm last night, the announcement was made on an easel outside Buckingham Palace, in a manner that befitted the birth of the third in the line to the throne.
“Her Royal Highness The Duchess of Cambridge was safely delivered of a son at 4.24pm today. Her Royal Highness and her child are both doing well.”
The royal baby weighed in at a respectable 8lb, 6oz.
The happy couple, William and Kate, were “delighted” while grandpa Charles and Camilla were “overjoyed at the arrival of my first grandchild”.
William telephoned his family to tell them the good news, speaking personally to Queen Elizabeth, his father Charles and younger brother Harry.
A Buckingham Palace spokesman said: “The Queen and Duke of Edinburgh are delighted at the news.”
US president Barack Obama and his wife Michelle have congratulated the Duke and Duchess of Cambridge on the “joyous occasion of the birth of their first child”, adding: “We wish them all the happiness and blessings parenthood brings.”
Twitter was alive with commentary. Comedian Ellen deGeneres asked: “How can you tell when there’s about to be a royal baby? When they start crowning.”
English grime MC Tempa T reckoned Uncle Harry would be thrilled if they called the prince “Teeeeeemmmppzzzzzzzzz”.
Bookmaker Paddy Power was offering narrow odds on the baby being named George, James, Alexander or Henry.
Harry Potter’s Professor Snape tweeted: “If William is 100% royal and Princess Kate is 0% royal, will that make your son a half-blood prince?”
Comedy Central tweeted that Kim Kardashian and Kanye West, parents of baby North, “are back at the hospital demanding to speak to the manager because they didn’t get a royal baby”.
The 43rd monarch since William the Conqueror remained in hospital overnight with his mother who gave birth naturally.
Dad was at the private Lindo Wing of St Mary’s Hospital, to see the arrival of his first child, born more than two years after his marriage to Catherine, the same hospital where William’s own mother, Diana, gave birth to him and his brother.
British PM David Cameron said it was “An important moment for our nation but above all a wonderful moment for a warm and loving couple”.
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