It’s not an all-expenses trip to a galaxy far, far away, but it’s the next best thing for Star Wars fans keen to visit a famous setting from the franchise’s latest blockbuster.
Lucasfilm, the company behind the multi-billion euro franchise, has announced a fundraising campaign that offers Star Wars fans the chance to win a grand prize of a trip to Ireland.
The fundraising campaign is in aid of Unicef Kid Power, American Red Cross, Boys & Girls Clubs of America, and Make-A-Wish. It enters donors into a number of draws depending on how much is given.
Those who pledge $10 (€8.80) or more are entered into a draw to visit Ireland and Skellig Michael, the island that played a prominent role in last year’s film Star Wars: The Force Awakens.
The prize has been sponsored by Tourism Ireland.
“Star Wars: The Force Awakens has broken box office records around the world, bringing Skellig Michael and the Wild Atlantic Way to the attention of millions of people everywhere,” Tourism CEO Niall Gibbons said. “Tourism Ireland has been taking every opportunity to capitalise on the publicity around the film, to help whet people’s appetites to come and visit,” he said.
A video clip announcing the prize featuring Star Wars star Mark Hammill and Lucasfilm president Kathleen Kennedy will be widely promoted across all the Star Wars owned platforms in the US over the coming weeks, including to its 2.19 million followers on Twitter.
The initiative is the latest way Tourism Ireland has attempted to capitalise on the film’s success.
A specially-commissioned behind-the-scenes film, created during the filming of The Force Awakens in 2014 on Skellig Michael has been viewed almost 830,000 times on YouTube.
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