Rob Kearney made his appeal count as arguably Ireland’s most marketable rugby player last year with accumulated profits at his firm jumping to more than €220,000.
With the retirement this year of Brian O’Driscoll, The Leinster and Irish player Kearney is perhaps best placed to become rugby’s most in-demand personality.
Figures just lodged with the Companies Office by Kearney’s Willville Promotions Ltd confirms he is putting his masters in business degree to good use with profits jumping by €33,573, to €224,447 in the 12 months to the end of December 2013.
Accounts filed show cash surplus dipped from €190,081 to €154,790.
The accounts indicate Mr Kearney had been very busy investing the spoils from his lucrative professional rugby career with the value of his investments increasing from €15,000 to €65,000.
His younger brother Dave — who plays on the wing for Ireland — sits on the board of the firm but the company, trading as RK 15, is 100% owned by Rob Kearney.
The 28-year old Co Louth man has played 55 times for Ireland and represented the Lions in the 2009 series against South Africa and again last year in the series against Australia.
During a previous layoff through injury, the former UCD student completed a master’s degree in business by night.
Kearney’s commercial work includes work with Aviva while himself and his brother signed up as ambassadors for the National Dairy Council earlier this year. The figures show that the amount of corporate tax payable by Willville at the end of 2013 was €19,292 compared to €36,016 in 2012.
Kearney is among a host of current Irish internationals, including Jamie Heaslip, Cian Healy and Paul O’Connell that have established promotional firms to take advantage of their marketing potential.
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