Tourism Ireland using Lonely Planet nod to market city worldwide

TOURISM Ireland has outlined a raft of plans to market Cork city around the globe.

The agency, which markets Ireland overseas, said the strategies will help the southern capital make the most of its designation as one of Lonely Planet’s top 10 cities in the world to visit.

Its chief executive Niall Gibbons responded over the weekend to a letter from the city’s Lord Mayor Cllr Dara Murphy asking him to outline his agency’s plans for the city after the designation.

Mr Gibbons said the agency has already started using the Lonely Planet designation in its overseas marketing of Cork.

The city’s new label has been added as a digital signature to all of Tourism Ireland’s overseas emails and online communication, he said.

All of its overseas marketing teams will mention the designation to their media partners and will encourage more foreign journalists to visit Cork, he said.

The agency will specifically target destinations with a direct air link with Cork, he added.

Mr Murphy welcomed the news. “This is a very positive response from Tourism Ireland and will ensure that Cork makes the most of its Lonely Planet designation,” he said.

Last month he urged Tourism Ireland and Fáilte Ireland to outline their plans for Cork after its inclusion in the Lonely Planet’s Best in Travel 2010. It tracks the world’s hottest travel trends, destinations, journeys and experiences for the year ahead, bringing together the views of Lonely Planet authors, staff and travellers.

The backpacker’s bible included Leeside as one of the top 10 cities in the world to visit next year.

The guide, which sells some six million copies per year, described the city as “sophisticated and crackling with youthful energy”.

It was the only Irish city in the list and sits alongside Abu Dhabi, United Arab Emirates; Charleston, USA; Cuenca, Ecuador; Istanbul, Turkey; Kyoto, Japan; Lecce, Italy; Sarejevo, Bosnia and Hercegovina; Singapore; and Vancouver in Canada.


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