‘Playboy’ shoot boosts Davison’s fortunes

The ‘cash stash’ at the media firm owned by model Rosanna Davison last year increased sharply to more than €130,000.

The boost in fortunes for Ms Davison’s Zanadoo Productions took place after the model signed a deal for an undisclosed sum to pose topless for Playboy magazine.

According to accounts recently filed by Zanadoo Productions with the Companies Office, the cash pile at the firm increased by 51% from €86,301 to €131,000 in the year to the end of May 31, 2012. The firm’s accumulated profits dropped by €12,702 from €75,928 to €63,226.

The 29-year old Dubliner’s shoot for Playboy appeared in the magazine’s German edition last September and Ms Davison is due to add to her company’s coffers when she becomes the first Irish woman to feature on the cover of the US edition later this year.

The bumper 2012 performance followed a less impressive performance in 2011 when the firm’s cash pile dropped from €95,995 to €86,301 with accumulated profits slipping from €79,067 to €75,928.

In an interview last month, Ms Davison, daughter of musician Chris de Burgh, insisted money wasn’t the motivating factor when agreeing to do the German Playboy shoot.

She said: “I’ve never discussed the money side of it, it wasn’t my main priority when agreeing to do the shoot”.

She said that to prepare for the spread, she added a two-hour weights and cardiovascular regime to her six-day-a-week fitness programme, ruled out alcohol, and ate a lot of fruit and green vegetables to achieve an “Amazonian” look.

Along with modelling work, Ms Davison has a number of commercial deals that boost her earnings, including acting as ambassador for Volkswagen.

Earlier this year, she got engaged to her long-term boyfriend, Wes Quirke. They intend to get married overseas next year after a civil ceremony here.

Zanadoo Productions was established in 2004 to manage Ms Davison’s business affairs following her Miss World win in 2003.

The returns show that the company has continued to be in strong financial health since it was established — at the end of its first period in May 2005, the firm had cash of €121,921 and accumulated profits of €133,063.

A graduate of University College Dublin, Ms Davison has concentrated on her modelling career since winning the Miss World crown and is on the books of Andrea Roche’s Dublin- based model agency.

Ms Davison hopes to continue modelling for several more years.

However, this year, she will qualify as a nutritional therapist having studied the course at Griffith College in Dublin and in Britain.


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