Pair hope to sell truck-loads of ‘cementgate’ shirts

TWO quick-witted online clothing entrepreneurs are hoping to sell truck-loads of their new “cementgate” T-shirts.

Freshmilk Clothing founders Kevin O’Leary and Cillian Moore were planning to sell a new T-shirt online yesterday lampooning the resumption of the Dáil.

But events on Kildare Street inspired a new design – “Free the cementgate one” – which was on sale by lunchtime.

They even slashed the price from €26 to €20, and the garments flew out the door.

Kevin and Cillian founded Freshmilk in Cork earlier this year “to provide fun, stylish and fresh fashion to a frustrated public”.

The friends, who have an interest in politics, and in mischief, said they aim to “grab the recession by the scruff of the neck and give it a good kick up the backside”.

“We’re not here to please everyone with some middle of the road pleasantries, from the cut of the tees to the designs we are looking for an edge wherever possible,” Cillian said.

freshmilkclothing.com


Lifestyle

Tis the season for sequins and excess, but minimalists can stick to their style guns in the season’s next level neutrals. From low-key glitz that’s perfect for party wear to the wardrobe heroes with trans-seasonal appeal, slide into neutral for maximum style with minimal effort. Carolyn Moore reports.Low-key glitz for minimalists with this season's neutrals

How to plump, hydrate and get rid of spots fast before your Christmas party.The Skin Nerd: Getting your quick fix for the festive party season

Irish photographer Seamus Murphy brought music star PJ Harvey to Afghanistan to film part of their documentary, writes Esther McCarthy.Headlong into the war zone in new documentary

Kya deLongchamps shows us how to champion our environmentWinter greens: How to champion our environment this season

More From The Irish Examiner