O’Driscoll makes rugby pay as profits surge to €3.1m

Accumulated profits at the main firm owned by one of Ireland’s greatest sportsmen, Brian O’Driscoll, last year increased to €3.19m.

The increase in profits last year by O’Driscoll’s firm confirms the Clontarf man’s status as Ireland’s most marketable rugby star after his firm ODM and Promotions Ltd recorded a €291,409 increase in profits in 2011.

According to accounts filed by the firm with the Companies Office, accumulated profits increased from €2.88m to €3.196m in the 12 months to the end of Aug 31 last.

The accounts show that the firm’s cash pile decreased from €1.45m to €1.12m during the year. During the same period, O’Driscoll more than doubled the value of the investments the company owns, going from €945,504 to €2m.

The continuing rise in fortunes of the firm coincided with O’Driscoll helping Leinster to a third Heineken Cup in 2012.

O’Driscoll established the firm in 2001, when he was aged 22.

The Leinster player’s father, Frank, is also a director of the company.

Last month, the dropping of Ireland’s most decorated rugby player for the final Lions Test against Australia convulsed the nation.

After the Lions won the game to clinch the Test series, O’Driscoll conceded that it was a “bittersweet” to watch on as the Lions made little of their opponents.

In May, O’Driscoll signed a lucrative one-year IRFU contract extension to next June with Leinster and Ireland that will involve him trying to achieve a career-long ambition of defeating New Zealand this coming November.

Along with the earnings he makes on the pitch, O’Driscoll is able to top it up with sponsorship deals and endorsements that includes a deal with Gillette.

Last year, O’Driscoll signed a book deal with Penguin Ireland for his autobiography, with award-winning author and journalist Paul Kimmage signed up to ghost write the book.

However, it is not due to be published until after the 34-year old retires.

O’Driscoll has had an illustrious career — captaining Ireland to a Grand Slam, winning four Triple Crowns and captaining the Lions in New Zealand along with winning the Heineken Cup three times with Leinster.

The Dubliner was voted World Rugby player of the decade (2000-2009) by the magazine Rugby World.


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