A POPULAR radio station will today launch a campaign to create public awareness about mental health, depression and suicide.
Cork’s RedFM, in association with Suicide Aware, Munster Rugby and the Irish Examiner, will launch the suicide awareness campaign, Mind Your Mates.
The station wants to encourage its predominantly young listeners to look out for their friends and to be especially aware of signs that they might be depressed or suicidal.
They will also offer advice on how to approach such people and what to do if their suspicions are confirmed.
The station is planning to host a range of experts to provide listeners with the tools to recognise the signs and ask appropriate questions in an effort to save lives. Interviews will also be aired with people affected by suicide.
RedFM hopes the campaign will extend beyond people’s close “mates” and that listeners will become more aware of family members, friends and acquaintances at school, college, work and in sports teams.
Statistics show about 10 people a week die in Ireland because of suicide.
It’s estimated that more than 200 people have died in Cork since the start of the recession, with young males accounting for the vast majority.
RedFM chief executive Fiona Darcy said: “With a target audience of 15 to 34-year-olds in Cork city and county and being the number one choice of radio station for that demographic, we felt that there was an onus on us to help with this sensitive and serious issue affecting so many listeners.
“If we save one life as a result of this campaign then this will be an enormous success.”
* All information relating to the campaign will be published on the station’s website, www.redfm.ie.
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