KitKat set for big break on YouTube

In move that’s sure to get munchers of one of Ireland’s favourite snacks muttering, the biggest redesign of KitKat wrappers in the chocolate bar’s 80-year history has been announced as part of an ad campaign.

Food giant Nestle said more than 100m specially designed packs will be produced, featuring 72 different types of “breaks”.

Nestle and internet giant Google are joining forces as part of the move, with 600,000 KitKat wrappers set to feature the words “YouTube break”.

The collaboration follows Google naming its Android operating system 4.4 update KitKat.

Fiona Kendrick, chief executive of Nestle UK and Ireland, said: “As KitKat celebrates its 80th anniversary and YouTube turns 10 this year, it is really exciting to be taking the partnership to a new phase.”

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