Ex-mayor urges Ring of Kerry re-branding

MANY visitors to the Ring of Kerry are missing out on some of its greatest attractions by not deviating from better-known routes, a local councillor have claimed.

It would add a dimension to any holiday experience if visitors “went slightly off track” to places which are not so well known, according to Fine Gael councillor and former Tralee mayor Jim Finucane.

He urged Kerry County Council to re-brand the 180km Ring — one of the country’s busiest tourist routes — to promote “authentic aspects” of Kerry life and culture.

“Our visitors have changed, but some of our products have not evolved. We need a new marketing approach,” he said.

“We must know what people are seeking and do our market research. The modern tourist doesn’t need to be shepherded as they know exactly what they want to see and experience.

“If we highlight areas slightly off the Ring, it would add a new dimension to their holiday experience.”

Meanwhile, Fianna Fáil councillor Norma Foley called for new signage at entry points to Kerry.

“We don’t let people know Kerry is the home of storytellers, dancers, musicians and writers. We have something no other county has,” she said.

The matter is to be referred to the council’s community, cultural and tourism committee.



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