SLOW down — that’s the message to drivers on Kerry roads during this June bank holiday weekend.
Kerry Co Council and gardaí have jointly launched a road safety campaign to target speeding on the county’s roads which, in the past two years, claimed 35 lives and led to 91 people being seriously injured.
Council staff and gardaí will distribute leaflets and talk with drivers at checkpoints throughout the county over the weekend.
Together with a series of radio adverts, hard-hitting leaflets are being distributed to raise awareness on the dangers of speeding.
In the past two years, a total of 11 people were killed on Irish roads over the June bank holiday weekend.
Sgt Kieran O’Connell, of the Kerry garda traffic unit, said a fundamental change in driver attitudes, particularly among 17 to 25-year-olds, was required.
As part of its campaign, the county council is erecting anti-speeding signs close to sports grounds around the county.
The signs are mainly targeting young male drivers who are statistically most at risk of being involved in a fatal accident.
The council’s road safety education officer, Maria O’Regan, said: “Speed is the biggest contributing factor to road deaths in Ireland.
“Evidence shows that every time human error causes a road collision it is the speed of the vehicles which determines the outcome as to whether someone lives or dies, or is faced with life-changing injuries.”
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