A NEW live music trail which will serve up free concerts during the forthcoming Tall Ships Race was launched last night in Waterford.
The Bulmers Live Music Trail will see bands perform free of charge on the main live stages and also in pubs all over the city during the festival which runs from June 30 to July 2.
Recent Choice Music Prize nominees and natives of Waterford, O Emperor, performed two “secret gigs” — in Dublin and Waterford — yesterday to announce the music trail.
O Emperor will line up alongside Bryan Ferry, the Waterboys and Sharon Shannon with guests Damien Dempsey and Dessie O’Halloran on the main live stages at the Tall Ships Races and there will also be a host of live pub entertainment on offer as part of the Bulmers Live Music Trail.
The first of the two live gigs was held at the South William pub in Dublin, while the band then jumped ship for Waterford where they played for the home crowd at Geoff’s, which was packed to capacity.
Bulmers sponsorship manager Marcus Goodwin said it was Bulmers’ third live music offering this summer and one of the key elements of the company’s sponsorship of the Tall Ships Race.
The Waterford announcement follows the launch of the inaugural Forbidden Fruit Festival, which will take place in Dublin over the June bank holiday weekend, along with the Bulmers Live nights which take place at Leopardstown over eight dates during the summer.
“Bulmers wanted to do its bit for Waterford, during what will be an amazing event, by helping to lay on free music and we are confident that together with the pubs of Waterford, we will be able to cater for every taste,” Mr Goodwin said.
So far, 18 pubs have confirmed their participation on the Bulmers Live Music Trail, which will feature live music to suit all tastes, from rock to pop; indie to roots; traditional to acoustic.
A Bulmers Live Music Trail Map has been developed to guide visitors and will be available in hard copy, in the official Tall Ships Race Waterford souvenir brochure and on the websites, www.bulmers.ie or waterfordtallshipsrace.ie.
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