Dyson hoping to blow away the competition with €390 hair dryer

After conquering the world of vacuum cleaners, Dyson has expanded into the world of beauty with a hair dryer launch featuring its trademark bladeless fan.

The company has invested €64 million in the £300 (€390) Supersonic hair dryer, which it claims intelligently protects the hair and scalp from heat damage with a glass bead thermistor measuring air temperature 20 times a second.

The bladeless fan eliminates the risk of hair being sucked into the motor, which is tucked into the handle rather than the head of the machine to provide better balance.

It is also much quieter than ordinary hairdryers .

The V9 digital motor uses Dyson’s patented Air Multiplier technology, and the company claims that although it is its smallest and lightest yet, it is up to eight times faster than other hair dryer motors and half the weight.

It has four heat settings, three airflow settings, and a cold shot, while three magnetic attachments with 16 patents pending cater for all hair types and styles.

Dyson said 103 of its engineers worked on the machine over four years, testing it on more than 1,010 miles (1,600km) of human hair.

“Hair dryers can be heavy, inefficient and make a racket. By looking at them further we realised that they can also cause extreme heat damage to hair,” James Dyson said.

“I challenged Dyson engineers to really understand the science of hair and develop technology which helps overcome the problems of hot, bulky and unintelligent hair dryers.”

Dyson, which employs more than 3,600 staff worldwide, now sells machines, including hand dryers, in more than 50 markets.

The Supersonic will go on sale at the start of June.


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