Design fest to harness creative energy

DUBLIN will play host to several internationally renowned designers this weekend as Offset, the country’s largest “creative conference”, takes place in the new Grand Canal Theatre.

Launched last year with the aim of bringing Ireland’s design community into contact with the world’ leading “creatives”, the event is run by designer Richard Seabrooke, artist and designer Peter O’Dwyer and illustrator Bren Byrne.

Mr Seabrooke said: “We have been working together putting on events for four years now from Dublin, London, Copenhagen, Berlin and NYC, but last year we took a big leap and started Offset.”

He added: “There is a big black cloud over the economy and over all industries within the design world and we really wanted to be a beacon of hope and celebration of creativity and to get people motivated to look to the future.”

The range of speakers invited this year has widened and includes people in the advertising world, illustrators, photographers, graphic designers and animators.

“There’s nothing really like it in Europe with the variety of speakers that we are offering. Yes, there are conferences out there for typography or illustration, but ours is a celebration of creativity rather than just one aspect of it,” Mr Seabrooke said.

Among the weekend’s highlights is a talk by George Lois, one of the US’s original Mad Men in the advertising industry.

A number of leading academics will also present lectures and workshops.

These include Steven Heller, former art director of The New York Times, and at the forefront of the digital revolution in publishing, Scott Dadich, creative director of Wired magazine.

British Vogue’s Celestine Cooney will also discuss the fashion industry.

A number of late-night events are part of the Offset festival with internationally renowned DJ Shadow among those performing.

- www.iloveoffset.com


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