Shock and anger as PETA plan Dublin advert featuring severed human leg

An animal rights organisation is being criticised for planning to use a human leg in their advertising campaign. They have openly admitted it is "inspired" by the severed leg found in a Dublin recycling facility.

The controversial advert

People For the Ethical Treatment of Animals (PETA) plan to run an advert depicting a servered human leg served on a dinner plate “to remind Dubliners that all meat is murder".

In a statement, the organisation admits that the inspiration for the much-criticised advert came after the recent discovery of body parts in the Thorntons Recycling Centre in Dublin.

"While people are understandably horrified by the idea of finding dismembered human remains, PETA is hoping that some good might come from pointing out that murder – no matter the victim – is wrong."

PETA is hoping to place the advert on billboards throughout Dublin.

The move has received widespread criticism. Many people have expressed their anger at the "unbelievably insensitive" nature of the advert on Twitter, with some speculating that it may just be a publicity stunt.

One user (@aoiph) asked "has PETA ever actually had to pay for an ad, or do they just tell the media they're considering it?"

Dublin councillor Daithí de Róiste says he is "horrified" by the advert, describing it as "foolish, unwise and wrong."

"The deliberate use of human remains in an advertisement, in the wake of the Thorntons discovery, is sickening and disgusting," says Cllr de Róiste.

"PETA have shown a blatant insensitivity to the situation in west Dublin. A Garda investigation is currently underway to establish what has occurred.

"For PETA try and make light of this investigation is foolish, unwise and wrong. The severed remains that were found belong to a human being. That person will currently have family, friends and loved ones worried about them and I would call on PETA to stop trying to gain publicity out of such a sickening situation."

PETA spokesperson Yvonne McNulty says the organisation believe the advert will "challenging people to look into their souls and consider embracing a truly non-violent vegan diet."

"Maybe this tragedy will cause people to think about where their meat comes from every time they sit down to eat."

The body part behind the campaign was discovered on July 31 when staff at the Thornton Recycling Plant on Killeen Road in Ballyfermot discovered the limb while sorting rubbish.


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