A Co Waterford company employing three workers in the manufacture of luxury biscuits has been commissioned to supply its product to retail giant Marks and Spencer.
The rolling contract ensures Lismore Food Company’s All Butter Irish Shortbread is now available in more than 850 M&S outlets in Britain. The deal comes just a year after the company was formed. The company comprises Ken Madden, his partner Beth-Ann Smith, and his brother Owen.
Ken, a former Lismore town councillor and estate agent, says the trio mostly produce their biscuits in the evenings and weekends but “may have to rejuggle the schedules a bit now”.
Formerly publicans, the Madden family were historically Lismore bakers from the 1800s to the 1960s while Beth-Ann’s family ran Smith’s Stores in Cork.
Beth-Ann works as head chef at Lismore Castle, while Owen runs Lismore’s Summerhouse café where the biscuits are produced.
The company manufactures four other lines for the ‘high end’ gift market, namely lemon polenta, dark chocolate and cardamom, hazelnut, cinnamon and raisins golden ginger and cacao nibs.
The M&S endorsement follows on deals to supply flavours to 130 retail shops in Ireland, plus markets in Switzerland, Malaysia and to renowned retailers Fenwicks in Newcastle.
The ‘hot orange’ packaging carries a recommended retail price of €6.50. It carries the equation PV=K, or Boyle’s Law, in deference to Robert Boyle’s Lismore birthplace. An M&S spokesman described the All Irish Butter biscuits as “not just tasting amazing but also looking beautiful in the kitchen” and a “perfect” fit at Marks & Spencer.
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