Council officials hope MTV will ‘crash Cork’

Hopes are building that MTV could “crash Cork” with one of its most exclusive live music shows.

Key officials of the city council’s tourism unit have met with MTV executives and pitched the city as the ideal venue for one of its free MTV Crashes events.

City Hall declined to comment last night but it is understood Cork is bidding against two other Irish cities for the gig.

Talks are at a very early stage and there is a long way to go before a deal is done.

Viacom-owned MTV Networks launched the MTV Crashes events in 2010, with a concert in Glasgow’s Old Fruitmarket headlined by P Diddy. He performed in a kilt to some 800 people.

The success of that event led to the city being chosen to host the MTV Europe Music Awards next November, which will be broadcast to an estimated 700m people worldwide.

The MTV EMAs were last held in Scotland in 2003, setting up shop at Ocean Terminal in Edinburgh and generating an estimated £8.9m (€10.7m).

Alicia Keys headlined an MTV Crashes Manchester concert in 2012, with the 14-time Grammy winner performing to about 1,000 people at Manchester Cathedral in association with Manchester City Council.

The live and free ticketed concerts are recorded for broadcast later in 161 countries to an audience of some 29m people.

MTV issues free tickets online and dozens of VIP tickets through competitions.

News of the Cork bid was one of several TEAM initiatives which were contained in the minutes of a meeting of the city council’s Tourism, Arts, and Culture strategic policy committee which emerged at Monday’s full council meeting.

Councillors were told that TEAM hopes to bid for the 2016 Fleadh Cheoil which has the potential to attract 320,000 visitors to Cork.

Consideration is also being given to locating the extensive Ceol Exhibition in a three-storey building to the rear of the Moderne premises in the city centre.

Ceol uses digital recordings and archive material to tell the story of Irish music.

However, while the suitability of the building is being assessed, councillors have been told that “considerable financial investment” would be required.

Following the handover to the city of Elizabeth Fort last month, it is hoped that performances will take place within its grounds during Cork Choral Festival this year. Meanwhile, consultants have been retained to review coach and tour bus parking arrangements in the city centre. It is hoped the report will be completed within three months and that any resulting works will be carried out on a phased basis.


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