A CORNER-SHOP owner has come up with a novel way to boost trade — inviting scantily clad models to mimic the controversial Hunky Dory ad outside his store.
Businessman Wade McGinley hired brunette beauties, Danielle Gurney, 23, and Claire Kenny, 21, to play rugby in hot pants outside his shop, McGinley’s in Buncrana, Co Donegal, to help increase the footfall of customers.
The unusual move came only a month after local Christian Solidarity party member Mary Doherty ordered the shop manager to strip his store of the “pornographic” crisp ad poster.
But yesterday, Wade insisted on getting the closest thing to the snack promotion — regarded by many as “sexist”.
The young models, dressed in red shorts and white tops, played rugby in the town’s Main Street for passers-by.
But Wade denied any move to provoke a further row with his Christian neighbour, saying he just admired the bodies of “beautiful” women.
“Mary ordered me to take the posters down, that’s true,” he said.
“I wasn’t going to but then I found out the advertising guys had banned them, so I was forced to take them down.
“I didn’t see the problem with the ad, I thought it was quite nice actually.”
Models Danielle and Claire became the centre of attention during the rural town’s festival weekend.
Locals and tourists stopped off for a chat but Mary did not turn up to show what one resident admitted would have been “silent fury”.
Danielle said: “Everyone has been so friendly and we have been made feel very welcome.
“There is nothing wrong with women showing off their bodies. I work hard in the gym, so why shouldn’t I show my body off.
“I really didn’t understand all the fuss over the Hunky Dory ad.
“All we are doing and all they were doing was wearing sports clothes.”
One passerby, who did not want to be named, said: “If you think what they are wearing is bad you want to see some of the outfits on a Friday and Saturday night here.”
Mary Doherty was not available for comment yesterday.
The Advertising Standards Authority of Ireland banned the Hunky Dorys adverts which provoked a record 300 complaints.
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