Brían French peddles his bike ideas at Web Summit

A passion for cycling and a strong entrepreneurial flair proved a winning combination for a young Corkman who has landed a sought-after slot, next week, at the last Web Summit to be held in Dublin.

Brían French, who set up his fledgling company The Bike Box Club had been, last July, a finalist in Ireland’s Best Young Entrepreneur Awards 2015.

He says it is the world’s first-ever subscription box service for cyclists.

The enterprising ‘20-something’ from Blackpool also submitted a winning entry to the Web Summit’s Alpha Programme to exhibit in the RDS, next week, over three days from November 3-5.

“Essentially, The Bike Box Club is a start-up business,” says the 24-year-old who has a passion for cycling.

He set up the service after realising that although most cyclists love trendy biking gear and are fascinated by the latest biking technology and nutrition, they often don’t have the time to source the products themselves.

“I know cyclists want access to really cool specialist cycling nutrition, gear, equipment and bike technology.” The Bike Box Club, he explains, is essentially a “global membership club” for cyclists – it sources top new biking products for members and provides up-to-the-minute information for members.

Brian’s company sources and curates the products and then despatches a box of the best to signed-up members on a monthly basis.

“We send our members deliveries of the newest and most specialised cycling products from across the world,” explains Brían.

His company selects bespoke biking products, everything from sports apparel to nutrition, on the basis of seasonal needs and current cycling trends for members who pay from €21 a month for the service.

“Our knowledge of sports nutrition, bike equipment and the latest cycling trends in terms of apparel and technology allows Bikebox to partner with the brands and companies that our members value.

“The products that feature in the monthly deliveries are tested and frequently used by the Bikebox staff,” said Brian.

He has about 100 biking fans, male and female, ranging from 30-somethings to cyclists in their fifties, already signed up to the service.

“These are committed cycling enthusiasts – this is a membership club for people who share a passion for cycling, although the majority would be recreational cyclists.”

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