App rescues photos from lifetime hidden inside smartphones

At the launch of the newest smartphone app Framed and Delivered were co-developer Catherine Norman with Finn O'Mahony, 7, and Sharon O'Mahony.  Picture: Emma Jervis

A renowned Irish landscape photographer has launched an app which will let anyone print and frame photographs directly from a smartphone and post them anywhere in the world.

And Co Cork-based Giles Norman announced last night that €1 from every order placed, during the first week of the venture, would go directly to the Ronald McDonald House which provides accommodation to families of sick children attending Our Lady’s Hospital in Crumlin.

Giles and his wife Catherine, who began working on the business idea last year, said people had thousands of precious images stored on their phones which were at risk of being lost forever.

They surveyed 1,000 people and found:

-Just over 60% of Irish people now rely on smartphones, rather than cameras, to capture special occasions;

-On average, people have more than 1,200 images stored on their smartphones, with over 85% of the images featuring family and friends;

-Almost 92% of those surveyed said many of these images were of sentimental value and deserve to be framed;

-But... less than a third of people back up their images, while half of those surveyed said the loss of their pictures would be the worst part of losing their phone.

The couple then set about developing their Framed and Delivered smartphone app.

It allows users to upload their favourite images to the app, choose a frame and write a caption before sending it to be printed and delivered to anywhere in the world for just €19.95. It will be officially launched next week for iPhone users, before being rolled out to other smartphone owners early in the new year.

The fundraising element for the Ronald McDonald House will run from December 1 to 8. Catherine said they were really excited about the business venture.

“It is hard to believe that so many of us capture some of life’s most precious memories with our phones but run the risk of losing them forever by not printing them off to admire,” she said.

Cork mum Sharon O’Mahony and her family used the Ronald McDonald House when her son Finn was attending Crumlin.

“It was a ‘home away from home’ in what was a very stressful and overwhelming period in our lives,” she said.

“We will always be grateful to the incredible staff at the hospital and for the wonderful facilities provided for us at The Ronald McDonald House.

“Finn is now, thankfully, a radiantly healthy young boy and a constant source of joy in our lives but the funds raised from this campaign can help many more families.”

Marian Carroll, the volunteer CEO of Ronald McDonald House Charity, said the financial support from the new app would help build a new 50-bedroom Ronald McDonald House which is due to open alongside the new National Children’s Hospital.

The Ronald McDonald House has helped over 2,500 families since it opened a decade ago.

www.framedanddelivered.com     


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