Bord Bia and GIY (Grow It Yourself) have announced details of a nationwide competition for potato growers.
Competitors are offered a Spud Off Tool Kit to ensure even the greenest of growers can’t go wrong.
Founder of GIY, Michael Kelly, says growing potatoes is straightforward: “Stick a spud in the ground and it turns into a plant that produces 10-12 spuds.”
Expanding on the details of their national campaign with Bord Bia which aims to get Irish people back in love with the spud again, Michael said, “Potatoes have had a bit of a hard time of late and lots of the commentary around them is simply overhyped or untrue.
“Potatoes are one of the world’s healthiest foods, they are naturally fat free and gluten free, a great source of B and C vitamins, potassium and fibre and they really should be part of the weekly menu in every Irish household.”
Lorcan Bourke of Bord Bia said, “Bord Bia is delighted to work with GIY on this to encourage people to grow, cook and eat a wide variety of potatoes.
“The Spud Off competition is the perfect way to get people to celebrate the potato and show some spud love.
“The potato is part of our culture like no other food, inextricably linked to Ireland’s story and part of who we are, with the industry supporting growers and businesses in communities all over Ireland.
“However, we still need to challenge perceptions and dispel some myths around potatoes, particularly amongst younger consumers, in order to combat declining consumption.
“I would urge people to take a look at www.Potato.ie , a one-stop-shop showcasing how versatile and healthy potatoes in fact are.”
According to Michael Kelly, this is the ideal time to sow your potatoes, and summer is the ideal time to plan a ‘Spud Off’ competition, when the tubers will be ready for harvesting.
Lorcan Bourke of Bord Bia, nutritionist Aoife Hearne and Michael Kelly of GIY will judge a national ‘Spud Off’.
Interested families, individuals, workplaces and groups can check out the ‘Spud Rules’ and register to host a ‘Spud Off’ at the www.giyinternational.org/spudlove website.
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