Pink Lady tops with Irish consumers as apple sales fall

Pink Lady is poised to overtake Gala to become Ireland’s number one selling apple, according to Michal Slawski in the Horticulture Department at Bord Bia.

In the past year, Pink Lady sales are up 12.4% in value.

However, that is where the good news ends for apple sellers — because the Irish apple market is declining.

While the average shopper still spends €70.60 on apples every year, market analysts are finding they buy less volume per shopping, attributed in part to smaller packs on display in the shops.

Sales of cooking apples have declined about 20% in value, with fewer shoppers buying them, and less volume being purchased, at lower prices.

Cooking apples sales have always been dominated by older groups; while the 65+ group sales are steady, sales to younger groups fell, The sector needs to engage with younger consumers, says Bord Bia.


Hannah Stephenson has advice on how to care for your garden when wet weather strikesHow to prevent and deal with waterlogging in the garden

The Winter Show, which gets underway in New York this Friday, is a celebration of world cultures, from antiquity to the present.Time travellers are packing their suitcases for New York this week

'We’re far more comfortable talking to our kids about death than we are about sex'Learner Dad: 'The five-year-old can’t wait for our cat to die'

Ireland’s Ancient East provided a range of attractions which sated the appetites of both young and old.One-size-fits-all holiday package to Ireland's Ancient East

More From The Irish Examiner