Macra has introduced a new photography competition. The #OriginGreen #ItStartsHere initiative aims to raise awareness about the achievements and beauty of sustainable practices on Irish farms.

Macra national president, Seán Finan, encouraged farmers to “get snapping”, whether it be on a mobile phone or camera, to showcase Irish sustainable farming practices throughout the seasons, reminding them they can enter every month to be in with a chance to win a €200 gift voucher, with the overall winner at the end of the year receiving €1,000 .

“Many Irish farmers have been farming for generations in ways that respect the environment, respect the welfare of animals and are a vital part of the social fabric of their local communities,” said Mr Fínan.

“Increasingly those who use the carbon navigator as part of Bord Bia’s Quality Assurance Programmes see how they can measure their efforts as part of Origin Green and how they can identify new or expanded ways to make improvements on their farms and, as a result, are part of the Origin Green programme.”

The competition is sponsored by Bord Bia, and entrants can upload their photos on Twitter with tag and hashtags: @MacraNaFeirme #OriginGreen #ItStartsHere. Photographs can also be emailed to jcoffey@macra.ie, with subject line ‘Photo competition, Origin Green It Starts Here’.

“Origin Green is the only sustainability programme in the world that operates on a national scale. Its evidence-based approach, through the carbon navigator and quality assured programmes, has become a very important marketing tool to support domestic sales and exports of Irish food,” Teresa Brophy, consumer and trade marketing manager at Bord Bia said.

“Research tells us that Irish consumers are becoming increasingly proud of the sustainability work on Irish farms, so we also want to help to forge that bridge by showcasing the sustainable work being done on Irish farms and the benefits to our beautiful countryside and heritage.

“In light of significantly growth in populations, Origin Green contributes towards the security of food and resources such as land and water for the planet; but at farm level also has real and tangible benefits in relation to improved efficiencies and profitability as well as protecting the land and farm for future generations.”

All entrants, must include their name, location of the photograph, the date the picture was taken, and brief description of what is captured.

The full rules are online at www.macra.ie/origingreen .

Farmers can find out more about becoming part of Origin Green at www.bordbia.ie and about the Origin Green marketing initiative at www.origingreen.ie


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