IFA slams pre-Christmas discounting of potatoes

Retailer discounting of potatoes in the run-up to Christmas is damaging an already fragile market, IFA president Joe Healy has warned.

Mr Healy says the IFA will hold retailers directly responsible for any negative consequences for potato growers that may arise from these practices.

“Christmas should be a time when potato growers benefit from the seasonal demand for potatoes,” said Mr Healy.

He questioned the reasoning for promoting the vegetable at a time of year when consumption was at its peak. 

With potato production levels in Ireland and across Europe at very low levels this year, the IFA says it is unacceptable to be discounting product when the market was in balance.

“This again illustrates the scant disregard which some retailers have for the primary producer of Quality Assured Irish grown product,” said Mr Healy. 

“Their sole aim is to drive footfall with no appreciation of the impact which these retail practices have further down the supply chain.”

The IFA has urged retailers to recognise and respect the massive investment potato growers have made in machinery and cold storage to ensure a continuous 12-month supply of Irish product.


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