Glanbia hopes to capitalise on the growing Chinese market for UHT milk with the launch of its Avonmore brand.
Long Life (UHT) Avonmore milk is now being produced in a new state-of-the-art factory located in Lough Egish, Co Monaghan — the first new milk processing plant in Ireland for a generation.
The market for imported UHT milk in China has grown strongly in recent years. Demand has increased fourfold in the last four years as Chinese production of milk has failed to keep up with demand.
The Avonmore brand was formally launched in China by Agriculture Minister Simon Coveney, who called it “another boost for the Irish dairy industry”.
“Avonmore milk will bring the highest standards of dairy safety and traceability to consumers in China,” he added.
Avonmore will be sold in traditional supermarket stores but also through distribution channels specific to China. These include milk shops, small stores that only sell fresh and long-life milk; premium supermarkets in major cities; TV shopping channels; and through online retail platforms. Online sales of UHT milk have seen the largest growth in recent years.
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